Today, the brand has changed its banner but the main idea has remained, to offer women a bag and clothes that look like them and with which they can live their everyday life, go out, go to work, walk and flourish.
As early as the early 1960s, George Rech was betting on a rather bold and intuitive idea: that of creating luxurious ready-to-wear. Her brand was launched with a simple directive: quality women's clothing, in tune with the times, classic but trendy. This French designer imagines, creates and designs collections combining singularity and innovation. These pieces dress the women of the Café de Flore that he admires so much. Wherever they go, whatever they do, women adapt to the silhouettes full of elegance and balance that the house of Rech offers. Over the years, George Rech has developed clothes as well as a range of leather goods that endure in people's minds and over time.
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